Jackie Lorch

Jackie Lorch

Vice President, Global Knowledge Management at Dynata

Jackie Lorch has been with SSI since 1990. She was a member of the team which developed SSI‚Aos first online panel and managed the panel for several years. In her current role, she conducts research on research in support of SSI client research objectives and quality best practices. She is a frequent writer and speaker on research topics, especially on quality and the research participant experience, including at AMA, ARF, CASRO, ESOMAR and MRA Annual conferences. Jackie is an ESOMAR Representative for the US and a member of the Board of Directors of the Marketing Research Institute International.

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Emerging Methods: Few Signs of Change, but Plenty of Potential

Artificial Intelligence and Machine Learning

Emerging Methods: Few Signs of Change, but Plenty of Potential

Methods to keep an eye out for in market research.

Jackie Lorch

Jackie Lorch

Vice President, Global Knowledge Management

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The Respondent Experience

Time To Let Researchers Participate In Research

We will be better researchers if we’re also research participants ourselves. We’ll be more conscious of writing good questions.

Jackie Lorch

Jackie Lorch

Vice President, Global Knowledge Management

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