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Pala Kuppusamy

Pala Kuppusamy is the CEO of mobile market research technology provider Research Now Mobile, formerly iPinion. he founded iPinion in 2010 and built a high performance team to make it a leader in the Mobile market research and consumer insights space. iPinion was acquired by eRewards Inc, owner of Research Now, in May 2012.

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Research Methodologies

Why Screeners Must Go Away

Why are we screening out people so badly in research studies? Especially where you can avoid these screeners?

Pala Kuppusamy

August 14, 2012

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Latest

Explosive Growth Of Smartphones: What’s In Store For Marketers, Advertisers And Researchers?

Smartphones are changing everything. Not just the way we communicate, but the way we consume information, media and entertainment as well. What’s In S...

Pala Kuppusamy

February 18, 2011

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