George Carey

George Carey

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Research Methodologies

Millennial Family Passion Points: A new roadmap for marketing to the modern family

How well does your organization understand the emotional landscape of Millennial families, the world’s biggest consumer?

George Carey

George Carey

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Research Methodologies

Why Category Insights Should Take a Back Seat in Millennial Family Marketing

An introduction to Millennial family Passion Points and the power of marketing to the family heart, not just its head.

George Carey

George Carey

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