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Success in taking a “seat at the table” in marketing insights.
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As we all know, some insight organizations have more impact on their clients and companies than others. This podcast focuses on those organizations t...
Lisa Courtade’s definition of success for the insights organization is ‘impact’.
The model-based approach helps to understand drivers of human behavior.
How reducing the number of clients by 90% doubled their revenue.
Growth Calculus is looking at our industry with a focus on traditional measures of growth, service, product, profitability and potential.
Insights success at the top children’s educational toy company.
See what customers are really asking for, and how to deliver it.
Gen2 Advisors recently did a quick survey to understand how things are going between marketing professionals and insights professionals.
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