Fresh Squeezed

Fresh Squeezed

Guest blogger at Fresh Squeezed Ideas

Fresh Squeezed Ideas impacts marketing decisions through the lens of behavioral science and cultural anthropology. We challenge marketing best practices by first starting with INSIGHT - developing an intimate understanding of your target customer by uncovering the values and underlying motivations that drive their behavior. Then develop BRAND PURPOSE AND STRATEGY through collaboration with our multi-disciplinary team of behavioral scientists, anthropologists, design thinkers, innovation experts, and marketers, that results in a powerful values-based brand proposition that differentiates your brand and attracts customers. Lastly, with solid insights and a sound strategy in place, we work with our clients to develop on-target marketing EXECUTIONS that connect with your customers and help drive your business.

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Insights Industry News

The Magic Formula for Marketing Success

The post modern consumer has moved beyond the need to own more stuff. They want to live a life with higher purpose, and your brand can help.

Fresh Squeezed

Fresh Squeezed

Guest blogger

Latest

The Problem with Best Practices

Insights Industry News

The Problem with Best Practices

Why don’t best practices work and what is the better way? Explore why you should look beyond them.

Fresh Squeezed

Fresh Squeezed

Guest blogger

Why Marketers Need Social Science in Their Tool Kit

Insights Industry News

Why Marketers Need Social Science in Their Tool Kit

Technology has made social science investigations more accessible and more affordable than ever before.

Fresh Squeezed

Fresh Squeezed

Guest blogger

Insights Industry News

Culture Shifts Affecting the Post-Modern Consumer

To be customer centric, your brand needs to invest to understand and respond through your brand strategy.

Fresh Squeezed

Fresh Squeezed

Guest blogger

Insights Industry News

What is Changing in Marketing and How Does a Brand Succeed?

In this video, we answer the question, “What is happening in marketing and how does a brand succeed?

Fresh Squeezed

Fresh Squeezed

Guest blogger

Insights Industry News

Understanding Brand Attraction

We talk brand attraction and brand strategy in the 2nd video of a 9-part video series entitled The Future of Marketing and How to Win

Fresh Squeezed

Fresh Squeezed

Guest blogger

Insights Industry News

Marketing Innovation: Diverge Early, Converge Later

Why is it important to innovate the way your brand markets itself? Watch our video as we detail the reasons why.

Fresh Squeezed

Fresh Squeezed

Guest blogger

Insights Industry News

One to One Marketing is a Myth

In this video, we talk about the benefit of going beyond mass messages to build meaningful engagement with customers.

Fresh Squeezed

Fresh Squeezed

Guest blogger

Insights Industry News

Economic Eras and Brand Consumption

As culture moves forward in time, new brands are born. In 2008, the economy collapsed and a bunch of brands were created out of that.

Fresh Squeezed

Fresh Squeezed

Guest blogger

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