For the past three years, Eve has been growing Winkle, a market research agency specializing in innovation. As Director of Business Development, Eve launched the North American office and developed a core base of clients who valued Winkle‚Aos ‚AoBoldly Simple‚Ao approach to focusing market research on what truly matters to innovation. She then moved into the newly created role of Global Marketing Director to support Winkle‚Aos ambitious growth goals on a world-wide scale, thus joining Winkle‚Aos Management Team. Eve is responsible for growing the agency‚Aos global reputation as a challenger of the market research status quo. She does this through marketing and thought leadership content. Just as importantly, she does it through contribution to Winkle‚Aos own innovation task force‚Aithe division of Winkle responsible for taking its own medicine, i.e., innovating its research solutions and IP for the sake of better innovation success rates for brands around the world.
Eve‚Aos background is as a brand strategist for consumer and B2B brands in categories as diverse as financial services, beauty, not-for-profit, and more. This gives her the insight to create market research approaches and tailor them to clients‚Ao needs to address their business issues and have tangible impact for growth.
Eve is also passionate about putting her insight and innovation skills to work for innovators and causes that inspire her. She‚Aos been active in the New York innovation community, serving previously as a collaborator to organizations like Aging 2.0, a network that‚Aos accelerating innovation for the aging market, and The Feast, a network of social do-gooders creating a force of positive change in the world and Women‚Aos Venture Fund, a not-for-profit empowering female entrepreneurs through training and funding.
