Two CEOS speak at ARFAM about their experience with media measurement. ...
The fundamentals of marketing mix modeling (MMM) and. specifically, its importance to Six Flags. ...
How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs. ...
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the measurement divide b ...
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space ...
Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI. ...
The future through the Starcom lens is to create measurement that focuses on the "how and the why." ...
Big Data: It's definition, uses cases, and impact on research. ...
A synopsis of the ARFAM presentation on Project Blueprint; a proposed measurement platform across TV, Radio, PC, Smartphone and Tablet. ...
Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota and NBC Universal ap ...
