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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Durk Bosma
Research Director at Future of Food Institute
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Why Market Research Firms Should Prioritize Sustainability
How market research and sustainability are connected.
Durk Bosma
Research Director
Latest
Competing in the Sustainability Arena
Having worked as a researcher in sustainable food for the last 5 years, I have seen an incredible amount of sustainable innovations and brands hit the...
Durk Bosma
Research Director
Durk Bosma
Research Director
Judge or Explorer: The Future Role of the Market Researcher
What’s the Question? with Durk Bosma discusses the role market researchers play in the industry.
Durk Bosma
Research Director
CEO Series
Why Market Research is Like Drilling for Oil
Problem analysis as a crucial element in market research studies.
Durk Bosma
Research Director
Insights Industry News
The One Question Every Market Researcher Should Ask
Researchers can provide actionable outcomes for clients by looking at its use.
Durk Bosma
Research Director
Research Methodologies
The Most Promising New Market Research Tool Comes From The 19th Century
Durk Bosma’s new approach to the old idea of ethnography for understanding behavior
Durk Bosma
Research Director
Insights Industry News
More Impact for Market Research (And Market Researchers)
Four ways to achieve greater results in insights.
Durk Bosma
Research Director
Insights Industry News
Bridging the Gap Between Market Researcher and Marketer
In the first installment of “What’s the Question?” with Durk Bosma learn how to bridge the gap between market research suppliers and users.
Durk Bosma
Research Director
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