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Gain valuable insights with competitor research. Understand trends, customer preferences, and industry opportunities. Stay ahead in the competitive la...
Develop a winning growth strategy by knowing market size and share. Don't rely on fragmented data. Gain clarity, identify competitors, and seize oppor...
IIEX APAC 2024: Uncover the latest in AI integration with human involvement. Gain valuable insights on leveraging technology for meaningful market re...
Uncover the secrets to job satisfaction in market research. MRII's Love of Learning study delves into work environments, with a focus on the healthcar...
Enhance audience engagement by integrating character-driven content into research & data. Transform data into captivating tales with the power of stor...
Explore the latest advancements in LATAM through the prism of technology and globalization. Discover the intricate connections between LATAM, the US, ...
Insights in Brief
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The Exchange: Episode 35
March 22, 2024
IIEX North America
Austin
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Learn about the significance of regulatory compliance and ethical data practices in driving industry growth and fostering consumer trust in the digita...
Stay informed on acquisitions reshaping the industry. Explore the impacts on data quality and consumer insights, emphasizing AI and strategic partners...
Explore the complex world of consumer behavior. Learn how time, social, physical, and emotional currencies influence purchasing decisions on our websi...
Discover the power of social media listening to gain insights into customer needs, trends, purchase intentions, and challenges for your business.
Gain insights into the significance of brand awareness and its measurement in marketing. Shape your brand's attributes strategically to drive category...
Elizabeth Kadrich, Future List Honoree, provides a unique approach that promotes adaptability to trends and practical insights in market research.
Explore the use of synthetic data to bridge the gap between sales and ad exposure data. Learn how it can enhance targeting and validate ad effectivene...
Stay informed on tech trends and research industry insights. Explore the impact of AI, while considering the importance of responsible adoption practi...
Discover strategies to navigate conflicts arising from organizational silos and conflicting datasets. Learn how to foster collaboration and promote in...
Explore the latest in market research and AI integration. Learn about AI's impact on creative industries and the growing trend towards AI in market re...
Delve into the world of medical tourism in Latin America. Uncover the dynamics, trends, challenges, and prospects of this prominent destination.
Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...
Explore the emotional journey of customers in purchases, emphasizing empathy in brand interactions and the fusion of human experiences with data analy...
Explore how Ryan Zemel, a respected figure in data-centric market research, empowers organizations to make strategic decisions using consumer data ana...
Explore the five pivotal behavioral forces for building psychological empathy in your insights agenda and future ethnographic studies.
Explore Katherine Mendoza's vision of tailored consumer healthcare products through digital tools and AI integration.
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Enhance audience engagement by integrating character-driven content into research & data. Transform data into captivating tales with the power of stor...
Explore the latest advancements in LATAM through the prism of technology and globalization. Discover the intricate connections between LATAM, the US, ...
Explore the complex world of consumer behavior. Learn how time, social, physical, and emotional currencies influence purchasing decisions on our websi...
Gain insights into the significance of brand awareness and its measurement in marketing. Shape your brand's attributes strategically to drive category...
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As a behavioral science expert, I often guide brand managers, copywriters, and creative directors on...
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Greenbook Research Industry Trends (GRIT) Reports
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2023 GRIT Business & Innovation Report
How do insights pros meet business challenges? What role does innovation play and who is innovative?
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