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Navigating the Dynamic Landscape of Insights and Analytics

Explore the growing impact of AI on companies and product launches. Discover new AI applications lik...

AI Integration and the Future of Marketing Insights with Alex Hunt, CEO of Behaviorally

CEO Series

AI Integration and the Future of Marketing Insights with Alex Hunt, CEO of Behaviorally

Explore the power of AI in marketing with behaviorally's CEO, Alex Hunt. Learn how to leverage predi...

Insights and Analytics in the AI Era

The Prompt

Insights and Analytics in the AI Era

Explore AI advancements, data quality, and ethical considerations. Discover the potential of AI in r...

 The 5 Behavioral Forces Used to Build Consumer Empathy

Behavioral Insights Academy

The 5 Behavioral Forces Used to Build Consumer Empathy

Explore the five pivotal behavioral forces for building psychological empathy in your insights agend...

Five Ways to Make Your Behavioral Science Marketing Research More Actionable

Behavioral Insights Academy

Five Ways to Make Your Behavioral Science Marketing Research More Actionable

Discover the secrets to successful implementation through 25 years of behavioral science research, a...

Using Behavioral Science to Create Effective Marketing Strategies: An Analogy of a Road Trip

Behavioral Insights Academy

Using Behavioral Science to Create Effective Marketing Strategies: An Analogy of a Road Trip

As a behavioral science expert, I often guide brand managers, copywriters, and creative directors on...

Using Behavioral Science to Build Elite Brand Equity

Behavioral Insights Academy

Using Behavioral Science to Build Elite Brand Equity

In today’s marketplace, many comparable products and services are often available, making it difficu...

Greenbook Research Industry Trends (GRIT) Reports

Explore critical trends in market research and insights

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2023 GRIT Business & Innovation Report

2023 GRIT Business & Innovation Report

How do insights pros meet business challenges? What role does innovation play and who is innovative?

Data collected

June & July 2023

2023 GRIT Insights Practice Report

2023 GRIT Insights Practice Report

How do insights pros meet business challenges? What role does innovation play and who is innovative?

Data collected

in Q4 2022

GRIT LATAM Report

GRIT LATAM Report

How do insights pros meet business challenges? What role does innovation play and who is innovative?

Data collected

November & December 2022

2023 GRIT Business & Innovation Report

2023 GRIT Business & Innovation Report

How do insights pros meet business challenges? What role does innovation play and who is innovative?

Data collected

June & July 2023

2023 GRIT Insights Practice Report

2023 GRIT Insights Practice Report

How do insights pros meet business challenges? What role does innovation play and who is innovative?

Data collected

in Q4 2022

GRIT LATAM Report

GRIT LATAM Report

How do insights pros meet business challenges? What role does innovation play and who is innovative?

Data collected

November & December 2022

Expert Channels

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CEO Series

Greenbook

CEO Series

Explore the strategies, challenges, and visions of market research's elite leadership with Lenny Murphy.

Leonard Murphy

by Leonard Murphy

Chief Advisor for Insights and Development

323 articles

Focus on APAC

Insights Heroes

Focus on APAC

Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.

Colin Wong

by Colin Wong

Principal Consultant

65 articles

Gain & Retain®

Forethought

Gain & Retain®

Build your brand and lasting loyalty with Customer Experience (CX), acquisition and retention strategies.

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by Ken Roberts

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The Prompt

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The Prompt

Exploring Generative AI and its transformative impact on market research, data analysis, and insights.

Greenbook null

by Greenbook

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LevelUP Your Research

Rubinson Partners Inc

LevelUP Your Research

Research innovation rooted in math, proven in the real world.

Joel Rubinson

by Joel Rubinson

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Behavioral Insights Academy

Mindstate Group

Behavioral Insights Academy

Will Leach presents top content from behavioral research, economics, and design leaders.

William Leach

by William Leach

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Mastering Insights Communications

Keen as Mustard Marketing

Mastering Insights Communications

Amplify the voice and value of research within your organization

Lucy Davison

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Focus on LATAM

Echo Market Research

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A local perspective on what makes marketing research in Latin America and the Caribbean unique.

BS

by Bela Sangiorgi

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The Data Story Coach

Iambic Creative

The Data Story Coach

Exploring the insightful use of story for data and research professionals.

Simon Arrowsmith

by Simon Arrowsmith

Founder and Editor-in-Chief

12 articles

CEO Series

Greenbook

CEO Series

Explore the strategies, challenges, and visions of market research's elite leadership with Lenny Murphy.

Leonard Murphy

by Leonard Murphy

Chief Advisor for Insights and Development

323 articles

Focus on APAC

Insights Heroes

Focus on APAC

Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.

Colin Wong

by Colin Wong

Principal Consultant

65 articles

Gain & Retain®

Forethought

Gain & Retain®

Build your brand and lasting loyalty with Customer Experience (CX), acquisition and retention strategies.

Ken Roberts

by Ken Roberts

Chief Innovation Officer

47 articles

Executive Insights

Eyes4Research

Executive Insights

Learn the habits of research industry thought leaders with Rudly Raphael and his executive interviews.

Rudly Raphael

by Rudly Raphael

Founder & CEO

38 articles

The Prompt

GreenBook

The Prompt

Exploring Generative AI and its transformative impact on market research, data analysis, and insights.

Greenbook null

by Greenbook

Editorial Team

36 articles

LevelUP Your Research

Rubinson Partners Inc

LevelUP Your Research

Research innovation rooted in math, proven in the real world.

Joel Rubinson

by Joel Rubinson

President

27 articles

Behavioral Insights Academy

Mindstate Group

Behavioral Insights Academy

Will Leach presents top content from behavioral research, economics, and design leaders.

William Leach

by William Leach

Founder / Mindstate Group

21 articles

Mastering Insights Communications

Keen as Mustard Marketing

Mastering Insights Communications

Amplify the voice and value of research within your organization

Lucy Davison

by Lucy Davison

Founder and Managing Director

21 articles

Focus on LATAM

Echo Market Research

Focus on LATAM

A local perspective on what makes marketing research in Latin America and the Caribbean unique.

BS

by Bela Sangiorgi

Research Associate

19 articles

The Data Story Coach

Iambic Creative

The Data Story Coach

Exploring the insightful use of story for data and research professionals.

Simon Arrowsmith

by Simon Arrowsmith

Founder and Editor-in-Chief

12 articles

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