GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.
Reflective of major changes in the industry, large survey call centers across the US react in a variety of ways to the new TCPA regulations.
Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.
Dan Foreman judges the 125 predictions for 2016 we published last year. How did our soothsayers do? Not very well!
Our industry pace of change is not one that can be evaluated in individual years. Rather, it should be measured in decades.
AI is already here and its future looks bright. Whether it can take us where no human has gone before remains to be seen.
115 facts that explain how social media is becoming an integral part of people's life and business
Understanding their motivations and preferences during the holidays is vital for the multi-billion dollar shopping market.
Robert Greene’s "The 33 Strategies of War" could easily have been The 33 Strategies of Marketing or The 33 Strategies of Life.
How a female-focused ratio (unusual in the marketing research industry!) came about for the New Speaker track of the IIeX Europe conference.