Brand Strategy

January 15, 2016

The 33% Rule: Learning from the Past and Embracing the Future

The 33% rule teaches us that seasoned players and new entrants alike have an equally important role to play in your growth.

Jacqueline Rosales

by Jacqueline Rosales

Chief Operating Officer at SoapBoxSample

0

past present future

 

 

By Jacqueline Rosales

Has anyone ever heard of the 33% rule?

It basically states that 33% of your time should be spent with mentors (people that challenge you), 33% with your peers (those on the same level as you), and 33% with people that you can mentor and guide. The idea was created by Tai Lopez, TED speaker and creator of some famously annoying YouTube videos in which he shows off his incredible wealth. I don’t normally take advice from Lamborghini drivers, but in this case I think Lopez may be on to something.

Market research thought leaders are predicting a sea change for the industry, marked by an increase in research facilitated by new market entrants with the ability to displace some of the more seasoned researchers and techniques.

The marketing department will continue to do more and more research. As DIY platforms become easier to implement and understand – the need for research specialists will decline.Gregg Archibald, Managing Partner, Gen2 Advisors

Rather than bemoan the destruction of research as we know it, we should look at this trend as an opportunity. A glut of newcomers means a larger market. Our industry is growing. Professional researchers are not being replaced but rather have the opportunity to be the mentor, or the learner regardless of how many years of industry experience they may have.

Everyone will get involved in market research and insight development, so we as experts need to ensure we lead the advance and do not get left behind in all the interest and enthusiasm.Denyse Drummond-Dunn, President and Customer Centricity Catalyst, C3Centricity

Technology changes everything. Like many industries, the world of research is constantly being shaken up by developments that continue to lower the barriers to entry.  As someone who has grown an online research company from scratch, I can tell you that the most effective forms of entrepreneurship forge a new path while borrowing from the lessons of the past.

The 33% rule teaches us that seasoned players and new entrants alike have an equally important role to play in the growth and health of all careers, companies, and industries. I feel hopeful looking at the future of the research industry. I see an overall acceptance of the need to ask questions and understand deeply, and a growing trend toward using collaboration as a way to get there.

0

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

More from Jacqueline Rosales

Insights Industry News

6 Lessons on Marketing a Startup with a Shoestring Budget

Jacqueline Rosales, COO of SoapBoxSample, shares her tips for creating marketing that stands out, even with a small budget.

Jacqueline Rosales

Jacqueline Rosales

Chief Operating Officer at SoapBoxSample

ARTICLES

Moving Away from a Narcissistic Market Research Model

Research Methodologies

Moving Away from a Narcissistic Market Research Model

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

Devora Rogers

Devora Rogers

Chief Strategy Officer at Alter Agents

The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Sign Up for
Updates

Get what matters, straight to your inbox.
Curated by top Insight Market experts.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*