Research platform from Barnes & Noble College now offers access and insights from network of more than 5 million U.S. college students.
Is social media a valuable complement to or a complete substitute of traditional marketing research?
Technology-driven changes over the next ten years will be much bigger and the impact on your life, the lives of your friends and colleagues.
The good news for recent graduates is a career as a market researcher means using many of the skills already learned at university.
When done right, data quality is an end-to-end monitoring and vigilance process, with initiatives and metrics all along the 5 Rs of sample.
The latest Procurement Leaders research sheds some light on client preferences when buying market research.
How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?
What exactly are the costs and benefits of market research?
Millennials have affected the workforce with their unique generational desires, and are also impacting qualitative marketing research.
CASRO and MRA have filed a "motion to intervene" in a court case against new telephone rules from the FCC.