Probe Research recently launched an Indiegogo crowdfunding campaign to raise money to cover costs of a poll for public consumption.
Research programs fall more and more out of sync with marketing in a digital, social, mobile world. Here is how to get out of that rut.
When it comes to developing a purely representative sample, telephone research is still far better than online research.
Nearly 200 videos and presentations from IIeX NA 2014 plus over 300 more from past events are now available to view for free on the web!
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
An interview with Jen Drolet, Managing Partner of iModerate on the evolution of virtual qualitative approaches and what the future holds.
A recent attempt to understand influence and influencers within the market research industry via a variety of social media analytical tools.
The ALS #IceBucketChallenge has taken over Twitter and Facebook, and this past week several Market Research industry notables joined in.
Ethical concerns with big data analytics are outweighed by enthusiasm for greater insights and optimism for potential new discoveries.
An Introduction to Neuromarketing and Consumer Neuroscience - the most thorough, yet accessible, introduction to the field yet written.