Ray Poynter gives a "Big Picture" look at the key trends in mobile market research.
We invite you to share your experiences and perspective with us in the Summer 2014 GreenBook Research Industry Trends (GRIT) Survey.
MR has come a long way in the past 60 years. One thing that hasn’t changed is the importance of observation and conversation in research.
When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes. A "micro experience
To cultivate greater intimacy with our research participants, we have to think of new ways to create more human relationships with them.
For most brands and services my research has led me to suggest that about 80% of research budgets should be spent researching customers.
Traditional market research efforts will slowly make way for contextual insights.
The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever.
Marketing research should inspire brand ideas to a large number of targetable audience members.
The U.S. venture capital funding market has been on a tear. But what is going on specifically in the Marketing Technology & Services sector?