Pitting Text Analytics vs. Social Media Monitoring vs. MROCs vs. Mobile vs. Neuromarketing.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Ray Poynter discusses the Festival of NewMR and research in general in this interview with Paul Long.
Social research and intelligence has already become truly transformative to those who embrace it with an enlightened approach.
Please join me in congratulating all of the competitors and the finalists competing in the 7th wave of the Insight Innovation Competition!
Big Data is a terrific addition to our toolkit, and should be viewed as complementary to traditional market research methods.
Submissions for the Data Insight Innovation Award (DIVA) for IIeX Atlanta are now open and will run through May 29th, 2014.
As the next Insight Innovation Exchange (IIeX) approaches, Jeffrey Henning reviews his incomplete to-do list from last year's conference.
A profile of Insight Innovation Competion Wave 4 winners SocialGlimpz, and an interview with CEO Parry Bedi.