Survey research has been declared dead before, yet it is still with us. In the '90s, for example, plummeting response rates were often portrayed as the death knell for su
IIeX is a place to be brave - to embrace innovative technologies, but more importantly, to champion transformative ways of thinking.
What we need is a common language that provide actionable insights, but without a need for a PhD in neuroscience to make sense of it.
Snorri Gudmundsson summarizes his experiences at the Insight Innovation eXchange in Philadelphia last week.
Using Pulsar TRAC to track mentions of the conference and #IIeX to gather the digital buzz. That’s the next best thing to being there.
Rich Raquet, President, TRC posts his thoughts on the #IIeX Insight Innovation Conference held in Philadelphia this week.
Each vendor had only 5 minutes to present. It was a rapid-fire series of great ideas. Following are summaries of each of the presentations.
A research request that demonstrates the intimacy and comfort that research participants have with their smart phones.
Jeffrey Henning summarizes Ari Popper's panel discussion on data philanthropy at IIeX in Philadelphia today.
Opening day 2 of IIeX, Imran Anwar of Microsoft gave a thoughtful analysis of disruptive innovation in the past, present and future.