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What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 15, 2013

By Jeffrey Henning

Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted.

 1.      UPDATED: The Top 25 Unmet Needs Of Insights Clients – Lenny Murphy highlights the top unmet needs of clients of consumer insights organization that were identified as part of the Insight Innovation Challenge.

2.      Ipsos Warns of Slowing Pace in Market Research Market – Ipsos reported that year-over-year sales for Q1 were down 5.3% and that the firm expects continued softness the rest of 2013.

3.      Innovation in Marketing Research and Consumer Insight Conference – The IIeX conference in Philadelphia June 17-19 focuses on highlighting research innovation to leading client-side practitioners.

4.      Steve Jobs Proved Data Can Tell Any Story You Want – I never get tired of railing against pie charts, and Ciara Byrne (writing for Fast Company) gives wonderful examples of how misleading pie charts are, especially when plucked from Steve Jobs’ Reality Distortion Field.

5.      A Brave New World: Thoughts On The Research Now/Vision Critical Partnership – Lenny Murphy interviews the CEOs of Research Now and Vision Critical about a new strategic partnership in which Research Now will sell Vision Critical communities to its customers.

6.      Twitter Rolls Out In-Tweet Surveys – PSFK says that Starcom MediaVest Group will be running in-tweet surveys for its major clients.

7.      4 New Approaches to Consumer Segmentation in a Digital & Social Age  – Joel Rubinson, formerly chief research officer of the Advertising Research Foundation and now an independent consultant, shares some disappointments with many common approaches to consumer segmentation. He offers some fresh thinking about how to segment consumers: segment them for the moment, by brand loyalty, by shopping behavior and by explicit interests.

8.      Are Millennials Paying Attention? – Hannah Mumby of Vision Critical discusses recent research her firm did which showed that Gen Y respondents were less likely to be taking a survey at home and more likely to be multitasking while taking the survey than respondents of other age groups.

9.      Sean Copeland brings revolutionary consumer research technologies to market – This is a press release from Abacus Data on Sean Copeland’s appointment to director of research.

10.  Kids These Days! – How to Engage Teens in Online Qualitative Research Kerry Hecht of Dub shares lessons from the difficulty of keeping teens interested in participating in online qualitative exercises.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly top-5 analysis. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.

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One response to “What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 15, 2013

  1. Thanks, Jeff. Hope you are dong well.

    No surprise on #2. Many of us have been predicting this for a few years now regarding the large suppliers in the space. The challenge is that their money is coming from data collection in an era of organic data sources and their customers are starting to insource their analytics and merge them with their own technological infrastructures (including cloud). In this situation, it’s difficult for the large suppliers to speak truth to their masters. Anytime one cannot speak the truth, positioning as “a trusted advisor” is problematic.

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