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What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 17, 2013


By Jeffrey Henning

Of the 1,787 unique links shared on #MRX last week, here are 10 of the most retweeted.

  1. How P&G Presents Data to Decision-Makers – Writing for HBR, Tom Davenport of the Harvard Business School, shares a case study of Procter & Gamble’s standardization on visual tools across the company.
  2. A Day in the Life of the Researchers of the Future – Julie Wittes Schlack of Communispace shares some insights from qualitative research into the lives of 34 market researchers under 30.
  3. The 10 Commandments of Market Research – Annie Pettit has come down from the mountain with 10 research commandments on two tablets. I’m afraid I’ve broken her second commandment more than once.
  4. Big Data or Big Hype? – Diane Liebenson of Greenbook recaps a webinar panel into the opportunities and challenges presented for the market research industry by Big Data.
  5. Social Media Drives Increase in TV Programme Engagement Says Study – Writing for Research, Simon Miller tackles an Australian study about the effect of social media interaction on TV viewing.
  6. Flex, Future Researcher – Jeremy Rix of Oko tracks “a week in the life” of a fictional future insight executive as part of a series looking at the future of research.
  7. Brands without Borders – Andrew Ho of the Face Group looks at using co-creation research for pan-Asian brands.
  8. Research & Technology – A Marriage Made in Hell? – John Kearon and Tom Ewing of Brainjuicer recap lessons from the Advertising Research Foundation’s annual conference.
  9. A Data Scientist’s Real Job: Storytelling – Jeff Bladt and Bob Fibin of discuss their role of translating 350 million data points into stories that will prompt action.
  10. When Presenting Your Data, Get to the Point Fast – Nancy Duarte, author of HBR Guide to Persuasive Presentations, shares 3 examples of presenting the same data.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.

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One response to “What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 17, 2013

  1. I Tom Davenport’s piece on P&G an interesting read, and continue to marvel at how IT can streamline business processes. At tyhe same time, I posted the following reactoin at the HBR site:
    It is certainly a great stride forward when an organization can reach agreement about the facts of the marketplace and create access to these consensual truths broadly across organization decision-makers. It seems that the next stride to be taken in creating best-practice decision-making will be to agree upon and promulgate conventional wisdom about why these facts take the shapes that they take, and how one can move from awareness of facts to formulation of strategies to address these facts. I sometimes worry that our information technologies are spawning a wealth of knowlege that may only highlight our dearth of wisdom.

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