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What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – November 28, 2012


By Jeffrey Henning

Of the 1,818 unique links shared by the #Twitter MRX community in the past two weeks, here are 10 of the most retweeted.

  1. From Information to Insight: Three Takeaways from TMRE 2012 – Jonathan Weiss of Lieberman Research Worldwide distills The Market Research Event into some key themes: “tell a clear, compelling story” (and connect emotionally); “break past the conscious mind” (which is helping consumers make 17,000 decisions a day) and “embrace change” (don’t get stuck in the “heritage trap”).
  2. About That Gen 2 Advisors Announcement – Lenny Murphy introduces a new firm, Gen 2 Advisors, which provides consulting, advisory services and reports.
  3. Game on to Keep Consumers Engaged – Lucy Fisher, writing for MarketingWeek, examines opportunities for gamification, including examples from Sony Music, Heinz, CNBC and Bounty.
  4. Why (And When) We Like Google Consumer Surveys – Dominique Romanowski of MMR Strategy Group provides an introduction and overview of Google Consumer Surveys, while Pew has published a detailed analysis of how GCS results compare favorably to its RDD surveys.
  5. The Real Lessons from US Electoral Polling – Reg Baker aggregates coverage of the performance of polling for the recent election and finds out some lessons for market researchers.
  6. Which Polls Fared Best (and Worst) in the 2012 Presidential Race – Nate Silver of the New York Times looks at pollster accuracy for firms conducting at least five likely voter pools in the three weeks before election. He rates IDB / TIPP, Google Consumer Surveys and Mellman as the top three firms, with Mason-Dixon and Gallup at the bottom.
  7. Learning the ABCs of Storytelling — Focus on the Conflict – Roxana Strohmenger of Forrester recaps a TMRE presentation by Brett Townsend of PepsiCo breaking out the elements of a good story and how to apply them to market research communication.
  8. NewMR Main Stage 2012 – The Festival of NewMR virtual event starts next week, featuring over 15 presenters on a wide variety of emerging topics in market research.
  9. It’s Time for #NewMR – Why you really shouldn’t miss the NewMR event.
  10. The Big Data Myth – Annie Pettit argues that there’s no such thing as big data: just bigger data sets than you are used to analyzing!


Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is the sum of the influence of each Twitter user who shared the link and tagged it #MRX.

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