A collection of thoughts and updates from the mind of Lenny Murphy for your reading pleasure on a pre-Holiday Friday.
We’re all guilty of using buzzword adjectives to describe our insights. We’re trying to to be expressive in the fewest possible words, after all. But maybe it’s time to g
Transparency in how technology companies approach MR will be much less than you are accustomed to.
Transparency is a long-held value of the research profession, as it is with any discipline that claims to be scientific in its methods.
How can market research position itself in the age of technological disintermediation? Here are a few thoughts by Jason Anderson.
Neal Cole uses Behavioral Economics to challenge some common assumptions about human decision making.
QuestionPro (one of the Survey Analytics family of research products) has acquired PollBob. Here is an interview on why the deal happened.
After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The region is ripe with op
Edward Appleton defines and gives examples of insights in market research.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.