Effective leaders, whether of newly public companies or of market research projects, need to follow some common sense best practices.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Marketing research and analytics are foundational tools to help firms discover compelling actionable insights.
Here it is - the definitive list of the 20 most influential market researchers and insight professionals on Twitter.
We need to think differently about what we are trying to achieve in marketing research, what the problems are we are trying to solve and how to do it. This means differen
Our industry needs an independent, flexible, non-political and not purely financially driven channel to explore cutting edge innovation.
We as researchers don’t get to define quality for our clients. We need to view things from a client perspective.
Say you want to gauge how often people wash their cars. Or drink orange juice... There are two primary ways you can ask this.
Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their impressions, thoughts,
An acceleration of change seems to be occurring. We have reached the tipping point, and the flood of change is about to be felt by us all.