The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social.
TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topics with speakers fro
Remember that people have a life outside of sitting on their computers / iPads / iPhones and taking online surveys.
Most market researchers give little to no thought to their reliance on recall and, in doing so, fail to better understand respondents.
Let's just put it out there: I am an unabashed fan of Affinnova. I think they are a VERY smart company and are a prime example of of the type of firm that will flourish i
One of the fundamental tenets of research is not to affect the research subjects (and results) by the simple act of doing the research.
Another session by session summary of MRMW Europe by Dana Stanley. If you couldn't be there, this is almost the next best thing!
A summary of all of the sessions from Day 2 of Market ResearchMW Europe by Adam Warner of RW Connect.
To ensure insights are linked to strategy and decision making, it is essential to integrate Action Planning into the MR process.
Dana Stanley gives a synopsis of the cutting edge sessions from Day 1 of Market Research in the Mobile World in Amsterdam.