Expert Consumer Research from Covance Food Solutions

Market Research in the Mobile World


We live in a digital world and it’s becoming increasingly clear that the future of digital is mobile: 53% of research buyers and 64% of suppliers expect to use mobile surveys in 2012, according to the latest GreenBook Research Industry Trends report (GRIT). The other major growth areas are MROCs, social media analysis, and text analytics. The world is changing fast and market researchers need to be at the forefront of the transition.

You can catch the rising innovation wave by joining global thought leaders, innovators and client practitioners at the mobile market research event of the year:

European Conference on April 18-19 in Amsterdam, Netherlands

North American Conference on July 18-19 in Cincinnati, Ohio

Hear speakers from Edelman Digital, EMC/Cisco, IKEA, Avery, Kantar, Samsung, Survey Analytics, Brainjuicer, BBC, Gruner+Jahr, InMobi, Vision Critical and many other leading organizations share how they are changing the research industry, generating new impact, and pioneering the future of market research today.

This will truly be a groundbreaking event. The agenda has been built to showcase the true innovators who are blazing new trails into the future of the industry. Every session is designed to push our collective thinking further and to uncover new ways to meet the challenges of market research in the 21st century.

Please learn more at
[Save 20% if you register by March 16 – use the code “GB20”]

Many new research techniques, but especially mobile market research, are expected to reach a tipping point this year. Come and help define the future of our industry in a uniquely open and collaborative atmosphere at MRMW 2012 in Amsterdam.

And if you’re still not convinced, check out this video from the MRMW conference in Atlanta last year.

Hear what delegates say about our past MRMW conferences!  You can click here to read the reviews. If you want to see other examples of the great  thought leadership on display at these events you can find them here:

The conference will focus on four main modules, namely:

Module 1: Riding the Crest of the Innovation Wave
To start out the event we’ll be focusing on learning about the latest advances in emerging research technologies from the firms that are at the cutting edge of innovation. This initial module will set the tone of thought leadership for the conference.

Module 2: Best Practices in Emerging Research Methods
Covering the afternoon of the first day, we’ll examine the current state of the development of best practices within the new research paradigm. The knowledge sharing by industry leaders and event participants will ensure maximum activation of learnings.

Module 3: Threats & Opportunities: The Research Industry Outlook
Building off of the previous modules, starting day 2 we’ll broaden the focus and look towards the future with the goal of building research practices that take advantage of new opportunities and can overcome the numerous challenges facing practitioners.

Module 4: To Boldly Go Where No Researcher Has Gone Before…
Closing the event presenters and attendees will work together as futurists to develop a working model of what the global market research space may be like in the mid-term future. This final module will inspire all to carry forward and enact the bold vision co-created at the conference.


This is a can’t miss opportunity for all stakeholders in the research value chain to come together and help define what the future of the industry will look like. Join us!

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