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Need A Primer For MRMW? Attend The NewMR Mobile Research in 2012 Virtual Event


Editor’s Note: Ray Poynter and his NewMR Team have put together a great virtual event being held next week on February 22nd. The focus is on Mobile Research in 2012 and they have a stellar list of presenters lined up. Although NewMR is not officially aligned with the Market Research in the Mobile World conference series, all the organizations involved are friendly and partner on a variety of initiatives and this virtual event could certainly be considered an unofficial “primer” for the upcoming MRMW conference in Amsterdam April 18-19.

I’ve posted all the details below. Make sure you register and attend; there will be a ton of cutting edge thought leadership on the subject of mobile research at this great virtual event!

Oh, and if you have not registered for MRMW Amsterdam yet, you better soon; we have limited space and seats are selling fast! You can use discount code GB20 when you register here:


The first NewMR Event in 2012 will be on 22nd February and will focus on mobile research, asking the question whether 2012 will be the year that mobile research really arrives, reaching its tipping point, and becoming mainstream?

Like all NewMR events, the format will be webinar based, with people logging on from around the world to hear leading edge presentations. The presenters will also be logging on from their offices, homes, or even hotel rooms to present.

There will be three sessions for this event:

If you are registering for the event and would like to make a donation to help NewMR bring this event to you please Click Here.


Session 1 – Sydney 10:00 am to 11:45 am
Session Chair – Sue York,

  • Steve August, Revelation, Qual Mobile Best Practice
  • John Griffiths, Spring
  • Sean Dunn and Ying Xin, Vision Critical Australia, Going mobile – creative uses of mobile research

Session 2 – London 10:00 am to 11:45 am
Session Chair – Ray Poynter, Vision Critical UK

  • AJ Johnson, BrainJuicer, Mobile Research – Beyond just migrating online surveys
  • Siamack Salari, ethos, Wild Apples Vs Orchards
  • Navin Williams, Mobile Measure, Mobile Diversity and Mobile MR in Emerging Markets

Session 3 – New York 2:00 pm to 3:45 pm
Session Chair – Ray Poynter, Vision Critical UK

  • Monique Morden, Vision Critical, The Battle Between Mobile Apps versus the Mobile Web
  • John Williamson, QualVU, How Empowering the Mobile Research Proposition Will Drive Mobile Research to its Tipping Point
  • Leslie Townsend, Kinesis, Say Good-bye to Single Mode Panels

Timeline for the event

  • Presentations due – 10 February 2012
  • Rehearsals – w/c 13 February 2012
  • Event – 22 February 2012

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