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What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 22, 2011


By Jeffrey Henning & Tamara Barber

There’s now ample opportunity to stay on top of what the market research community is saying in the Twitter-sphere. In addition to our weekly coverage on the top #MRX tweets of the week on the Innovation Evolved blog, we’ll be doing a top-ten recap every two weeks right here on GreenBook.

Of the 1,327 unique links shared with the Twitter #MRX community these past two weeks, here are the 10 most retweeted.

  1. 2011 Innovation In Market Research Awards –Tom H.C. Anderson issued a call for nominations (due August 31) for the EXPLOR Innovation in Research and the NGMR Disruptive Innovation Awards. The awards will be presented at The Market Research Event (TMRE) in Orlando the week of November 7. Judging by the over 80 retweets of Tom’s call for nominations, expect competition to be fierce!
  2. It’s time for market research to join 21st Century – Ray Poynter (who will soon head up Vision Critical UK), in a recurring theme for the week, takes on the CASRO guidelines and those of other trade organizations with his four principles for conducting “new” market research – “The ethics of NewMR should be based on: 1) The law; 2) Not doing things likely to outrage the public; 3) Creating high standards (and that can include charter marks and ISOs for those interested); 4) Emphasising the need to be open and honest”.
  3. CASRO Seeks Comments on Draft Social Media Research Guidelines – CASRO’s Social Media Research Task Force has released for public comment guidelines for conducting social media research. The deadline for comments is September 2.
  4. The mobile hype ends here – Reg Baker, president of Market Strategies International, writes for Research a direct rebuttal of Jay Pluhar’s Research column, “Mobile research: No time like the present”.
  5. Quick Poll: Have you read the Terms of Service for Twitter, Facebook, and LinkedIn? – Want to contribute to the “privacy in research” debate? Annie Pettit of Conversition would love it if you’d answer her three quick polls on whether you’ve read the TOS for the top 3 social networks. Vote and you can see the answers so far.
  6. An ethical dilemma – Brian Tarran, editor of Research magazine and, takes up the debate from Ray, emphasizing the need for market research to better regulate itself, using a timely analogy to British journalism. See the comments for a wide range of viewpoints.
  7. Qualitative Market Research is Bunk – Annie Pettit, in this provocatively titled post, tackles the belief that codes of ethics always require informed consent from research participants.
  8. Yahoo! taps Facebook for ‘six degrees’ experiment – Brian Tarran writes in Research about an upcoming attempt to recreate Stanley Milgram’s classic small-world experiment using Facebook instead of snail mail.
  9. New devices change web habits – Warc reports the results of a TrendStream survey that finds consumers across 27 countries expect to shift web browsing from PCs to tablets, smart phones and web-connected televisions: “79% of respondents agreed a PC or laptop is currently their preferred way of going online, but only 42% expected this to be the case in 12 months time.”
  10. 10 Commandments for Community Managers – By coincidence making #10 on the list, Alison Michalk of Australian community research firm Quiip has visited Mt. Sinai and returned with two tablets of recommendations for community management.

As always, you can follow the #MRX discussion on Twitter. And on Twitter search results, you can now toggle between Top Tweets, All Tweets, and Tweets with Links: check it out at


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