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Mark Your Calendars For The Great Debate – Mobile Research: Great Hope Or False Dawn?


Based on the number of views on of our coverage of the “debating blog posts” regarding the recent press release from Gongos Research on “Proving the Validity of Smartphone Research” it seems that we’ve hit on a hot topic in the market research industry. Due to that high level of interest, and since the MRMW11 conference is just 2 weeks away now and this whole topic dovetails nicely with the conference, we’ve decided to make the debate a bit more interactive and we’ve pulled together a very special treat for the industry!

GreenBook, in partnership with the NewMR Virtual Festival, the 2nd International Conference on Market Research in the Mobile World, Gongos Research, and Market Strategies International is very pleased to announce the “must attend” debate of the year:


Mobile research: Great Hope or False Dawn?

A debate for the soul of the future of research


Is mobile research, especially smartphone research, going to come to the fore and revolutionize how we conduct data collection and consumer engagement? Or, is the industry going to let the chance to embrace the future and change the research paradigm slip through our fingers?  We’re going to try to answer those questions in a spirited, engaging, and insightful virtual debate next week!

This debate will pit the optimists against the cautious (but you will have to decide which is which).

The panel will comprise:

  • Michael Alioto,  Vice President, Marketing Sciences, Gongos Research
  • Reg Baker, COO, Market Strategies International
  • Leonard Murphy, Editor-in-Chief, GreenBook Blog
  • Ray Poynter, author of the Handbook of Online & Social Media Research

To keep things orderly and fair, the debate will be Moderated by Roxana Strohmenger of Forrester Research

In keeping with the spirit of the “Wild West” that is mobile research today, we’re going to have our showdown at High Noon (EST) on Thursday, July 7th.

We hope you’ll join us for one hour of debate, questions, and perhaps even answers on where mobile market research is today, where it’s going, and how do we prepare for the wild ride ahead!

The NewMR Virtual festival has generously donated their webinar platform for the use  of the debate; you can register for the event by clicking HERE.

Since this event is connected to the Market Research in the Mobile Conference here is a quick update on that event as well:



The MRMW11 conference will be held on July 19 & 20 in Atlanta, USA. We have received a very good response; so far 150+ delegates have already registered! If you have yet to sign up, I strongly encourage you to do so soon as seats are running out rapidly!

We’re very excited about the great lineup we’ve put together! By attending you’ll be able to listen to and meet delegates from Citi, Microsoft, Hallmark, Edelman, WPP, AT&T, John Deere, Coca-Cola, Kantar, TNS, Nielsen, General Mills, Vertex Pharmaceuticals, Comscore, Mary Kay & many other leading organizations and discover how mobile technologies, social media, and the “app revolution” can be used for research, marketing, brand engagement and insight generation.

Apart from the two main conference days which provide opportunities for participants to engage in collaborative discussions on best practices, we are also organizing a number of exciting fringe events around the conference. These include the pre-conference networking event on the 18th of July organized by The Research Club, the main networking evening featuring our very own Market Research band and a post-conference hands-on workshop on how to sell and manage a mobile research study.

We expect the remaining seats to sell out very soon; if you are interested in joining us, please sign up now by visiting our event website:


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