The Technology Driven Market Research Event in Chicago is a conference that reveals the breakthrough technologies that are being used to understand consumer behavior.
In a co-presentation format, practitioners explore mobile research tools, neuroscience platforms, social media analytics and other market research technologies that help capture real time consumer insights.
Kristin Schwitzer, Editor of the NewQual Blog, is blogging live from the event:
- Smartphone-based Ethnographies with P&G and QualVu
Using mobile and video to engage consumers in ethnography studies; examining case studies
- Mobile and Geo-Location Research
Jim Schwab of OnePoint Surveys talks about Location-Based Research using case studies
- Online ‘Feeling-based’ Dial Testing with Vision Critical and ESPN
Presentation covering Reaction Plus, the relatively new online approach to understanding emotional drivers for testing creative
- Eye Tracking Session with Olga Patel from NESTLE
Covering the new technologies used in eye tracking studies
- Opening Remarks with Lenny Murphy
Updates on the changing nature of the market research industry, using data from the recent GreenBook Research Industry Trends Report
Check back for more updates!