Here is some news you can use! The GreenBook website is releasing practical advice to buyers of custom market research by making the new publication “How to Hire & Manage Market Research Agencies”, a 110-page book, available online to visitors of GreenBook.org.
Busy professionals seeking to get the most from their custom market research investments will find lots of practical guidance in Research Rockstar’s, “How to Hire & Manage Market Research Agencies.”
The book, which contains “how-to” information, sample RFPs, best practices, checklists, and more, is written for business professionals seeking to optimize their companies’ market research process, minimize the risk, and improve the actionability of end results. For those who have never hired market research agencies before, or who have, but perhaps with unsatisfactory results, this book provides practical, “how-to” advice. Topics covered include setting goals, defining scope, getting buy-in from an internal audience, leveraging existing research, writing effective RFIs and RFPs, selecting and managing the agency, and delivering final results for greatest impact.
GreenBook has licensed the content for users of its directory of market research firms. “After I read the book myself, I realized it would provide the kind of practical advice that thousands of our website visitors are seeking.” said Lukas Pospichal, Managing Director, GreenBook. “I saw the book as a logical complement to the detailed profiles of market research providers that GreenBook offers.”
“Market research is a huge investment,” said Kathryn Korostoff, the author. “I wrote this book to help custom research buyers mitigate their risks – and maximize the chances of success.”
How to Hire & Manage Market Research Agencies is now exclusively available online on GreenBook.org (http://www.greenbook.org/Manage-Market-Research-Companies.cfm). Printed copies can be purchased at Amazon.
About the Author
Kathryn Korostoff is president of Research Rockstar LLC, a market research training firm. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in various trade magazines. To learn more or to subscribe to the Research Rockstar newsletter, check out www.researchrockstar.com.
About GreenBook (www.greenbook.org)
GreenBook® is a leading resource for market research professionals with its premium directory of market research companies, the specialized GreenBook Health directory, the GreenBook Blog, a comprehensive market research portal – Research Vibes, and a publishing program to provide stimulating, practical, and timely content on topics relevant to the industry.