Wow, what a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has impacted events
Lenny Murphy shares some notes from the AMA Market Research Conference in Atlanta.
It’s been one of those weeks when a lot has been happening, both in my little corner of the research world and in the broader industry. All of the activity is encou
In the market research field we don’t often look beyond our external key stakeholders to understand why people behave the way they behave. For example, we are so very goo
In 2003, The GreenBook began collaborating with select industry partners to produce the annual GreenBook Research Industry Trends (GRIT) report. Initially focused on data
Ron Sellers is sick and tired of being nickeled and dimed by research suppliers.
Lenny Murphy notes some recent writings on the future of market research from across the industry.
An exciting new type of event is being created, a Festival of NewMR, celebrating all of the new trends and changes in market research, and doing it in an open source, col
Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household product information may n
As Marketing Researchers and Consumer Product and/or Sensory Researchers, we need to focus on “emotion insight,” not “emotion measurement”.