Insights Industry News

June 17, 2010

The 2009 Honomichl Top 50 Report

America’s top 50 research firms saw domestic revenues fall 3.5% to $8.61bn in 2009. 2009 non-US research revenue at $9.47bn represented 52.4% of the total generated, and was also down on the figure two years earlier ($9.81bn).

Leonard Murphy

by Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

0

The Honomichl Top 50, published by the American Marketing Association magazine, Marketing News, is out. The headline is that America’s top 50 research firms saw domestic revenues fall 3.5% to $8.61bn in 2009. This compares with a 1.6% increase to $8.98bn in 2008. 2009 non-US research revenue at $9.47bn represented 52.4% of the total generated, and was also down on the figure two years earlier ($9.81bn).

The bad news: Revenue at Bellomy Research plummeted 25.7% to $12.4m, while at Harris Interactive – pending the effect of a series of recovery initiatives – revenue dropped 24.0% to $100.1m. Burke Inc. also saw a 23.4% decline in revenue to $38.9m.

The good news: high revenue growth was seen at online customer community developer Communispace (up 18.0% to $34.7m), and multi-screen measurement specialist Rentrak (up 22% to $14.4m), which yesterday reported a 91% drop in fourth-quarter profit.

What jumps out at me is that growth occurred in non-traditional and syndicated product suppliers. That should be a strong signal to the industry about the direction we should head in, right?

US revenue for the top 10 US agencies was:

US Rank Organization US Research Revenues($ millions) % change from 2008
1 Nielsen 2,298.0 3.0
2 Kantar 850.9 -10.4
3 IMS Health 801.1 -5.9
4 Westat 502.4 7.0
5 SymphonyIRI Group 441.7 -0.7
6 Arbitron 379.1 4.0
7 Ipsos 288.8 -7.3
8 GfK USA 288.5 -11.7
9 Synovate 214.5 -12.4
10 J.D. Power and Associates 164.4 -13.7

Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures

0

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

More from Leonard Murphy

The Next Wave of Disruptive Technology that Changes Everything

Research Technology (ResTech)

The Next Wave of Disruptive Technology that Changes Everything

There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Quantifying the Impact of Insight Innovation

Insights Industry News

Quantifying the Impact of Insight Innovation

We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How Generative AI is Changing the Research Industry

The Prompt

How Generative AI is Changing the Research Industry

ChatGPT (GPT meaning “Generative Pre-trained Transformer”) is a chatbot launched by OpenAI in November 2022. It has quickly exploded in public awarene...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Celebrating 10 Years of Innovation with IIEX

Insights Industry News

Celebrating 10 Years of Innovation with IIEX

Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

ARTICLES

Moving Away from a Narcissistic Market Research Model

Research Methodologies

Moving Away from a Narcissistic Market Research Model

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

Devora Rogers

Devora Rogers

Chief Strategy Officer at Alter Agents

The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

Sign Up for
Updates

Get what matters, straight to your inbox.
Curated by top Insight Market experts.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*