The primary mission of the GreenBook Blog is to collect and post interesting news, opinions, and insight about our industry, and our guest contributors can sign up to pos
By 2042, groups generally categorised as “minorities” – like Hispanics, Asians and African Americans – will make up the majority in the US.
Every so often, it's fun to go back and see how we saw things then (like Brands expected to disapper in 2011).
Results from recent studies of online adoption and consumer usage of the channel. And, some new posts on innovation.
A trio of interesting articles related to digital marketing, new models for branding, and the role of agencies in the age of social media.
Mobile continues to be a hot topic, and a bevy of interesting information sources have hit the web this week. Here is what caught my eye
America’s top 50 research firms saw domestic revenues fall 3.5% to $8.61bn in 2009. 2009 non-US research revenue at $9.47bn represented 52.4% of the total generated, and
In order to transform our industry, we must innovate. To do that, we need to bring in talented creatives from other industries.
Here is a little preview of a few data points courtesy of Tom Anderson and iCharts.
Transforming the research industry and charting a course for he future has reached critical mass in the global industry online conversation.